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日期:2024-07-24
The Misconception: You rationally analyze all factors before making a choice or determining value. The Truth: Your first perception lingers in your mind, affecting later perceptions and decisions. You walk into a clothing store and see what is probably th...
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日期:2024-07-25
From Abracadabra to Zombies | View All a b c d e f g h i j k l m n o p q r s t u v w x y z anchoring effect Most important human judgments are made under conditions of uncertainty. We use heuristics, or rules of thumb, to guide us in such instances as we ...
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日期:2024-07-27
Still, there’s a good reason sticker prices on car forecourts are mostly so high. You can see the same effect in salary negotiations. There’s some evidence that when the initial anchor figure is set high, the final negotiated amount will usually be higher...
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日期:2024-07-31
An example of the strength of anchoring in negotiations was tested in a study conducted by Northcraft and Neale. The purpose of the study was to measure the difference in the estimated value of a house between students and real-estate agents. In this expe...
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日期:2024-07-31
ences on human judgement, namely the anchoring effect (Tversky & ... The
experimental design we outline as a basis for classroom dem- onstrations follows
the ......
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日期:2024-07-24
“Mom, that’s perfect. If we get four pairs of jeans, that’s like getting one free.” Daughter’s delighted. Mom feels conned. What’s happening here? Ah, the anchoring effect in action. Is it just that daughter’s a spoiled brat and mom’s a tightwad? Sorry, i...
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日期:2024-07-24
Anchoring or focalism is a term used in psychology to describe the common human tendency to rely too heavily, or "anchor," on one trait or piece of information when making decisions. During normal decision making, individuals anchor, or overly rely, on sp...
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日期:2024-07-26
Wake Forest University - Psychology Department ... The Department of Psychology at Wake Forest University stresses both the commitment to classroom teaching characteristic of the liberal arts college and the commitment to scholarship characteristic of the...