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日期:2024-08-14
Brand equity is the intangible value of a particular company or product based on consumer perception. Having a strong brand equity... ... Brand equity is the intangible value of a particular company or product based on consumers' perception of the brand n...
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日期:2024-08-17
Brand identity design, brand asset management, corporate identity and naming....
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日期:2024-08-18
Brand Equity有人開始把它譯為“品牌權益”,但這一譯法仍然保留著較強烈的財務意義色彩,最後為了更易於使用和操作,人們才把Brand Equity譯為“品牌資產”。...
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日期:2024-08-16
品牌資產(Brand Equity)品牌資產是20世紀80年代在營銷研究和實踐領域新出現的一個重要概念。20世紀90年代以後,特別是Aaker的著作《Managing Brand ......
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日期:2024-08-17
2015年1月17日 - Brand equity is the intangible value of a particular company or product based on consumer perception. Having a strong brand equity......
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日期:2024-08-11
Definition of brand equity: A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales ......
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日期:2024-08-16
Marketing > Brand Equity. Brand Equity. A brand is a name or symbol used to identify the source of a product. When developing a new product, branding is an ......
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日期:2024-08-18
2013年9月4日 - In the late 1980s, brand equity was just emerging as an important idea. In 1991 I published a book, Managing Brand Equity that defines brand ......