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![Brand management - Wikipedia, the free encyclopedia]()
www.google.com.twIn marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target ...瀏覽：764 -
![What is brand management? definition and meaning]()
www.google.com.twDefinition of brand management: The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand ...瀏覽：1404
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日期：2024-08-18
Brand management includes managing the tangible and intangible
characteristics of brand. It means defining the brand, positioning the brand, and
delivering ......
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日期：2024-08-20
16 Nov 2011 ... CHAPTER 1 BRANDS & BRAND MANAGEMENT....
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日期：2024-08-24
A function of marketing that uses techniques to increase the perceived value of a
product line or brand over time. Effective brand management enables the price ......
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日期：2024-08-24
31 Aug 2010 ... Your brand is your mark of distinction. Here's how to construct a brand
management strategy that will inspire trust in your company....
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日期：2024-08-20
Communication is just one tool to convey brand message. Marketers and brand
strategists are not employed by companies to create communications – they are ......
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日期：2024-08-20
Brand Management is the leading authoritative journal on brand strategy. It
draws together cutting-edge analysis and latest thinking from leading figures at
the ......
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日期：2024-08-18
Journal of Product and Brand Management publishes articles that enrich the
practice of product and brand management while simultaneously making
significant ......
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