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日期:2024-08-05
12/20/2011 1 Business Model Generation Prof. dr. Wim Vanhaverbeke 1 Business Model Innovation (BMI) refers to the creation, or reinvention of a business itself. Whereas innovation is more typically seen in the form of a new product or service offering, a ...
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Business Model Generation By Alexander Osterwalder and Yves Pigneur ISBN: 978-0-470-87641-1 2010 281 pages John Wiley & Sons Reviewed by Wolfgang Grassl “A business model describes the rationale of how an organization creates, delivers, and ......
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