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Monroe, K.B., Chapman, J.D. (1987), "Framing effects on buyers' subjective product evaluations", Advances in Consumer Research, Vol. 14 No.1, pp.193-7. [Manual request] [Infotrieve] Schultz, D., Robinson, W., Petrison, L. (1998), Sales Promotion Essential...
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The joint effect of framing and anchoring on internet buyers’ decision-making Chin-Shan Wu a, , ... The effect of price on subjective product evaluation. In J. Jacoby and J. Olsion (eds.), Perceived Quality: How Consumers View Stores and Merchandise. J.W ...
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41.Monroe, Kent B. and Joesph D. Chapman (1987), “Framing Effects on Buyers Subjective Product Evaluations,” Advances in Consumer Research, 14, Melanie Wallendorf and Paul F. Anderson, eds. Provo, UT: Association for Consumer Research, pp. 193-197....
Do Consumers' Reference Points Affect Their Buying Decisions? - Tags: CONSUMERS' preferences DECISIO
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FRAMING EFFECTS ON BUYERS' SUBJECTIVE PRODUCT EVALUATIONS. Monroe, Kent B.; Chapman, Joseph D. // Advances in Consumer Research;1987, Vol. 14 Issue 1, p193 Since Scitovszky (1945) suggested that buyers use price not only as an index ......
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Framing Effects on Buyers' Subjective Product Evaluations (with Joseph Chapman) Moderating Variables The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (with Akshay R Rao) The Effects of Time Constraints on Consumers ......
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EFFECTS ON BUYERS' PRODUCT EVALUATIONS 311 H1: As price increases from a low priced model to a higher priced model, ... "Framing Effects on Buyers' Subjective Product Evaluations,'" in Advances in Consumer Research, Vol. 14, Paul Anderson ......
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Highlights • Interaction between framing effect and consumer subjective knowledge was examined. • A classroom experiment regarding food hazards was performed. • Responses were dissimilar according to headlines and amount of information. • Responses varied...
The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value - S
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“Framing Effects on Buyers’ Subjective Product Evaluations.”Advances in Consumer Research 14: 193–197. — and R. Krishnan. 1985. “The Effect of Price on Subjective Product Evaluation.” InPerceived Quality: How Consumers View Stores and Merchandise ......