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日期:2024-11-15
The regulatory environment for alcohol in India has changed a great deal in the last two years. Sale of alcohol has been banned in various places, including bus stops, open markets, railway stations, petrol stations and airports. •Alcohol advertising has ...
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日期:2024-11-11
Ipsos Global @dvisory: The Economic Pulse of the World (November 2014) Wednesday, November 19, 2014 Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research ......
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日期:2024-11-13
Ipsos is a leader in Canadian market research, specializing in advertising, loyalty, marketing, media and public affairs research. ... Citizen satisfaction surveys are one of the most effective tools local governments have for understanding citizens’ sati...
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日期:2024-11-09
Ipsos is a leader in Canadian market research, specializing in advertising, loyalty, marketing, media and public affairs research. ... Home / Products & Tools / Public Affairs / Public Sector Research / Government Services and Satisfaction...
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日期:2024-11-14
Ipsos Vantis' has over 25 years of experience helping brands launch and thrive via formal innovation research and concept testing solutions ... About Ipsos InnoQuest’s Vantis Team and Our Innovation Experience 25+ years of validated history predicting mar...
Measuring Advertising Effectiveness - Web Hosting at UMass Amherst | UMass Amherst Information Techn
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日期:2024-11-10
1 MEASURING ADVERTISING EFFECTIVENESS WHY MEASURE IT Avoid costly mistakes Evaluate alternative strategies Increase the efficiency of advertising COMMON REASONS FOR NOT MEASURING IT Cost of doing research Objections from the ......
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日期:2024-11-15
Ipsos’ Internet Advertising Consumer Model sheds some light on the value of different advertising formats, sponsorships, and broadband ... Scores on branding metrics are calculated for each group and differences are attributed to the ad. Online Tracking S...
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日期:2024-11-10
The Challenge The real challenge is to get beyond the race to meet basic expectations and start using the unique features of the mobile platform to acquire new customers and deepen wallet share. Consumer culture has changed over the past decade. Consumers...