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![Think Different: The Ad Campaign that Restored Apple’s Reputation | Low End Mac]()
lowendmac.comJobs invited three ad agency reps to present new ideas. Lee Clow, now the creative director for Chiat/Day, was one of them. On 1997.08.03, he presented a new slogan and aesthetic for Apple’s ads: Think Different (perhaps a reference to IBM’s famous THINK瀏覽：1110 -
![Macworld Boston 1997-Full Version - YouTube]()
www.youtube.comBy request, here is the full version of the 1997 Boston Macworld expo where we see Steve Jobs for the first ...瀏覽：408
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日期：2024-07-10
Here we see Steve Jobs & the almost bankrupt at the time Apple Computer making a temporary deal with Bill ......
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日期：2024-07-17
How all began... Fifteen years ago today: MACWORLD EXPO in San Francisco -- January 7, 1997....
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日期：2024-07-12
2012年10月7日 - When Jobs' took the stage at the Macworld Expo conference in Boston on August 6, 1997, Apple's prospects were dim. It had racked up more ......
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日期：2024-07-11
2013年6月27日 - The keynote for Macworld Boston, August 6, 1997, was pretty bizarre by today's standards. The first speaker was Colin Crawford, President and ......
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日期：2024-07-17
2008年7月19日 - At the 1997 Macworld Expo, Steve Jobs announced that Apple would be entering into partnership with Microsoft. Included in this was a ......
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日期：2024-07-15
2013年1月29日 - Held in Boston, Massachusetts, Macworld 1997 is remembered most for the time that Bill Gates made a 'Big Brother' like appearance on the big ......
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