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日期:2024-08-08
The BrandZ™ Top 100 Most Valuable
Global Brands 2014 added $310 billion
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日期:2024-08-05
Millward Brown is a global company focused on brands, media and
communications. It is part of Kantar Group, the insights arm of WPP plc, and the
world's ......
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日期:2024-08-04
明略行公司(Millward Brown) 全球领先的市场调研公司明略行公司官方网站网址:
http://www.millwardbrown.com/ 明略行是世界10大市场研究公司之一,明略行隶属
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日期:2024-08-06
Helping clients build profitable brands and services through research based consultancy....
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日期:2024-08-07
We’re experts in advertising, marketing communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. We know brands that are Meaningfully Different capture more volume share, command premiums and grow their...
Millward Brown: KFC, McDonald's among most powerful brands in China | Marketing content from Nation'
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日期:2024-08-09
Two U.S.-based restaurant chains made the list of the 20 most powerful brands in China, as compiled by the brand-equity firm Millward Brown, with KFC topping the ranking. McDonald’s was No. 7 in the ranking that included Pampers at No. 2 and Colgate at No...
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日期:2024-08-06
Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 companies, with around 28,500 employees working in 100 countries across various research and...
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日期:2024-08-09
Jessica Millward Assistant Professor, History School of Humanities...