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        Millward Brown[1] is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company.[2]
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      • Helping clients build profitable brands and services through research based consultancy.
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    日期:2024-08-08
    The BrandZ™ Top 100 Most Valuable Global Brands 2014 added $310 billion  ......
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    日期:2024-08-05
    Millward Brown is a global company focused on brands, media and communications. It is part of Kantar Group, the insights arm of WPP plc, and the world's ......
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    日期:2024-08-04
    明略行公司(Millward Brown) 全球领先的市场调研公司明略行公司官方网站网址: http://www.millwardbrown.com/ 明略行是世界10大市场研究公司之一,明略行隶属  ......
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    日期:2024-08-06
    Helping clients build profitable brands and services through research based consultancy....
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    日期:2024-08-07
    We’re experts in advertising, marketing communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. We know brands that are Meaningfully Different capture more volume share, command premiums and grow their...
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    日期:2024-08-09
    Two U.S.-based restaurant chains made the list of the 20 most powerful brands in China, as compiled by the brand-equity firm Millward Brown, with KFC topping the ranking. McDonald’s was No. 7 in the ranking that included Pampers at No. 2 and Colgate at No...
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    日期:2024-08-06
    Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 companies, with around 28,500 employees working in 100 countries across various research and...
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    日期:2024-08-09
    Jessica Millward Assistant Professor, History School of Humanities...