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![Corporate rebranding: impact on brand equity]()
www.slideshare.netCompanies changing their brand names are frequently reported in the business press but this phenomenon has as yet received little academic attention. This paper sets out to understand the drivers of the corporate rebranding phenomenon and to analyse the i瀏覽：839 -
![Urban Rebranding: the reinvention of city places]()
geographyfieldwork.comThe aims and processes of urban rebranding ... The aim is to attract new visitors to the district and create a pride of belonging amongst its residents. The proposal to introduce a new verb, Ravalear (Ravalejar in Catalan), is meant to create a brand pers瀏覽：1139
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日期：2025-01-06
Enhancing Brooklyn Park’s reputation City leaders support branding effort so everyone can appreciate everything the City has to offer residents, businesses Why a new brand for our community? Crime rate is at a 20-year low in Brooklyn Park. A recent survey...
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日期：2025-01-01
IN MOST countries, the word “suburb” evokes clipped hedges, wide driveways and tranquillity. In France, by contrast, la banlieue suggests torched cars, rioting youths and high-rise housing projects. Originally a medieval word, meaning a place a league (li...
![How Microsoft Could Rebrand Itself [PICS]](https://www.iarticlesnet.com/pub/img/site/s_27.jpeg)
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日期：2025-01-05
With Windows 8 on the way, this is clearly a turnaround year for Microsoft. But will that mean a new look and attitude as well? We'll know for sure this fall, but in the meantime, a Los Angeles-based design student is giving the software giant some unsoli...
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日期：2025-01-08
Rebranding your business is big money. In this post on the design blog we look at 10 international companies who have failed in their rebranding efforts. ... Cardiff City Oh Cardiff City “Bluebirds”, you make me laugh. When new owner Vincent Tan took over...
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日期：2025-01-07
"I therefor propose rebranding MS as a progressive dementia, which in reality it is. People with MS don't know it, but they have a dementing illness. The good news is that unlike Alzheimer's and other dementias we have treatments for MS that could prevent...
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日期：2025-01-04
Brian This rebranding exercise reminds me of an argument that I proposed during my student days at TCD. Who is the customer and what is the product of a university? Traditional thought is that students are the customer and knowledge/diplomas are the produ...
A Student's Smart Microsoft Rebranding Is Better Than The Real Thing | Co.Design | business + design
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日期：2025-01-04
In the wake of Microsoft's big rebranding, let's compare it to one concept by a young design student named Andrew Kim. ... On August 23rd, Microsoft announced its latest rebranding. It was, shall we say, a little boring. As an interesting contrast, we’re ...
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日期：2025-01-01
Advantages and Disadvantages of Rebranding Introduction Brand identity awareness as we understand it now appeared in the 19th century with the introduction of packaged goods. As soon as products were no longer produced by local manufacturer the need for t...
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