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news.bbc.co.ukShantanu Guha reports on India's continuing obsession with skin whitening creams. ... As a result, the products - priced between 50 cents and $150 a jar/tube - are in great demand countrywide. No study has ever been done to discover what "fairness in four瀏覽：554 -
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www.acrwebsite.orgWilliam B. Dodds and Kent B. Monroe (1985) ,"The Effect of Brand and Price Information on Subjective Product Evaluations", in NA - Advances in Consumer ...瀏覽：871
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日期：2024-07-30
THE EFFECT OF BRAND AND PRICE INFORMATION ON SUBJECTIVE
PRODUCT EVALUATIONS. AUTHOR(S). Dodds, William B.; Monroe, Kent B.
PUB....
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日期：2024-07-27
(iii) The PK level of the subjects did reveal a moderating effect on their perception
of product quality. Subjects, with high PK level, gave subjective evaluations to ......
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日期：2024-07-30
“The Effect of Brand and Price Information on Subjective Product Evaluations,”
inAdvances in Consumer Research, Vol. 12. Eds. E. C. Hirschman and M. B. ......
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日期：2024-07-24
Price, nonprice product information, and purchase intention, together with the ... “
The Effect of Brand and Price Information on Subjective Product Evaluations....
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日期：2024-07-28
The Effect of Brand & Price Information on Subjective Product Evaluation.
Consumers often think that they make independent appraisals of products based
on ......
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日期：2024-07-29
Keywords: quality, product evaluation, price, brand, market cues ... consumers'
subjective judgments of product characteristics and purchasing criteria such as....
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日期：2024-07-25
The effect of brand and price information on subjective product evaluations. ...
Effect of price, brand and store information on buyers' product evaluations.
Journal ......
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日期：2024-07-24
Dodds, W. B., & Monroe, K. B. (1985). The effect of brand and price information
on subjective product evaluations. Advances in Consumer Research , 12, 85-90....
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