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日期:2024-07-25
Before printing and broadcasting transformed communications, people relied on word-of-mouth to tell others about their goods. Today, many companies employ word-of-mouth marketing tactics to build their customer base. The advantages of overcoming customer ...
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日期:2024-07-25
Today, more than ever, talking about food improves the eating of it. Priscilla Parkhurst Ferguson argues that conversation can even trump consumption. Where many works look at the production, preparation, and consumption of food, Word of Mouth captures th...
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日期:2024-07-28
1. What is word-of-mouth recruitment? Nearly six out of 10 small businesses fill staff vacancies by recruiting the friends and family members of their current employees. WOM recruitment is getting references from current employees, personal contacts, etc....
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日期:2024-07-23
ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT Stephen W. Litvin College of Charleston Ronald E. Goldsmith Florida State University Bing Pan College of Charleston Stephen W. Litvin is Professor of Hospitality and Tourism ......
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日期:2024-07-25
Word of mouth: Detox Kitchen, a service making dieting less dull Jessica Salter meets Lily Simpson, the founder of the diet food delivery service the Detox Kitchen. ... You don’t expect the founder of the Detox Kitchen to be sipping a cup of coffee talkin...
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日期:2024-07-24
Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting...
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日期:2024-07-30
CIC - Internet Word of Mouth - CIC是中國領先的網路口碑(IWOM)研究和諮詢公司,自2004年創立起,便致力於為公關策略、消費者洞察、市場推廣、數字營銷策略等需求提供整合 ......
Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating
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日期:2024-07-23
International Journal of Academic Research in Economics and Management Sciences July 2013, Vol. 2, No. 4 ISSN: 2226-3624 1 www.hrmars.com Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating Role...