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blogs.elon.eduPosts Tagged ‘ word of mouth marketing ’ Sep 13 2010 Week 2 Framing Questions (Chapters 5-8 ... Looking a ...瀏覽：1128
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日期：2024-09-01
Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from natur ......
Journal of Information Technology - Mobile word-of-mouth - A grounded theory of mobile viral marketi
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日期：2024-08-30
The outcome is a grounded theory of mobile viral marketing with respect to the consumer and his social ne ......
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Word of mouth marketing word of mouth marketing is increasingly becoming the driving force of today's ma ......
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Word-of- mouth, word-of-web & P2P／C2C communication：Understanding ‘viral’ (‘buzz’) marketing and the t ......
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日期：2024-09-03
Mobile word-of-mouth – A grounded theory of mobile viral marketing. Wolfgang Palka1, Key Pousttchi1 and Dietmar G Wiedemann1. 1wi-mobile Research ......
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2012年1月18日 - This paper presents a theoretical review of Word-of-mouth ... Introduction. The WOM communication in Marketing is an actual topic especially....
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日期：2024-09-01
Micro-level Theory of Word-of-Mouth Demand. 24. Macro-level Theory of .... of a market, they are commodified as well (labor market, marriage market, etc.). In a....
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Keywords: mobile viral marketing; mobile word-of-mouth; mobile marketing; theoretical framework; .... The grounded theory methodology is an 'inductive, theory....
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