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日期:2024-08-29
mobile viral marketing, mobile word-of-mouth, mobile marketing, theoretical ...
The grounded theory approach was useful here because it especially allows a ......
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2.1 Theoretical Background. There are a lot of factors that influence consumer
decision-making and buying behavior. To name but a few: product characteristics
, ......
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115. Word-of-Mouth as Dialogic Discourse: Implications for Research and
Practice. 115. Consequences of a Discursive Theory of Consumer Value. 119....
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17 Jan 2011 ... Word of Mouth Theory; 2. What is it? Do you use it? Do you believe that it works?
Definitions W/M - Orally communicated. Wikipedia - Refers to ......
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18 Jan 2012 ... This paper presents a theoretical review of Word-of-mouth communication ... The
author's theoretical perspectives on WOM have been selected....
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日期:2024-09-05
25 Jan 2008 ... Research on negative word-of-mouth communication (WOMC) in ... This study
uses attribution theory to explain consumers' responses to ......
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Word-of-mouth (WOM) communication, ``informal communications directed at .....
theory. Gouldner (1960) states that in interpersonal interactions individuals....
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Abstract. The current research employed the Theory of Planned Behavior as a
theoretical foundation to test the antecedents of negative word-of-mouth (WOM) ......