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  Word of mouth: understanding and managing referral ...
  
  Word of mouth: understanding and managing referral marketing. FRANCIS A. BUTTLE. Manchester Business School, Booth St. West, Manchester, M15 6PB, UK.
  
  2024-09-07
  
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  Word of mouth: understanding and managing referral ...
  
  However, relatively few companies have tried to harness the power of word of mouth (WOM). Scholars have been pondering WOM over 2400 years, although ...
  
  2024-09-11
  
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Word of mouth: understanding and managing referral ...

日期：2024-09-12

1998年9月1日 - Word of mouth: understanding and managing referral marketing. Author: Buttle, Francis A. Source: Journal of Strategic Marketing, Volume 6, ......

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Word of mouth: understanding and managing referral ...

日期：2024-09-07

2011年1月10日 - To cite this article: Francis A. Buttle (1998) Word of mouth: understanding and managing referral marketing, Journal of Strategic Marketing, 6:3, ......

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Word of mouth: understanding and managing referral ...

日期：2024-09-12

Word of mouth: understanding and managing referral marketing. FRANCIS A. BUTTLE. Manchester Business School, Booth St. West, Manchester, M15 6PB, UK....

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Word of mouth: understanding and managing referral ...

日期：2024-09-11

2011年1月10日 - Article usage statistics combine cumulative total PDF downloads and full-text HTML views from publication date (but no earlier than 25 Jun ......

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The Measurement of Word-of-Mouth Communication and an ...

日期：2024-09-07

Interestingly, the effect of service quality on word-of-mouth communication .... “Word-of-Mouth: Understanding and Managing Referral Marketing,” Journal of ......

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Word of mouth: understanding and managing referral ...

日期：2024-09-09

Word of mouth: understanding and managing referral marketing,10.1080/096525498346658,Journal of Strategic Marketing,Francis A. Buttle. Edit. Word of ......

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Word of mouth: understanding and managing referral ...

日期：2024-09-07

Item Type, Journal Article. Title, Word of mouth: understanding and managing referral marketing. Author, Buttle, F. A. Publication, Journal of Strategic Marketing....

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Connected Marketing - 第 179 頁 - Google 圖書結果

日期：2024-09-08

New York: Advertising Research Foundation; Buttle, Francis A. (1998) 'Word of mouth: understanding and managing referral marketing',Journal of Strategic ......

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