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The STP Marketing Process - Web Hosting at UMass Amherst | Office of Information Technolog
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日期:2024-09-06
1 The STP Marketing Process Segmenting, Targeting, and Positioning Segmenting (breaking down a diverse market into homogeneous groups) ↓ Targeting (choosing a specific segmentfor your campaign) ↓ Positioning (designing a distinctive messageto appeal to .....看更多