Marketing Theory - SAGE - the natural home for authors, editors and societies. SA

Marketing Theory - SAGE - the natural home for authors, editors and societies. SA

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日期:2024-07-10
marketing theory 5(3) articles 244 Table 1 Schools of marketing thought Selected Level or focus School marketing pioneers Question(s) addressed of analysis Key concepts and theories Marketing Shaw 1912, Weld 1917, What activities Macro: Value added by ......看更多