Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders MP3 CD – Audiobook, MP3

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders MP3 CD – Audiobook, MP3

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日期:2024-11-02
"Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended." (TheBookBag.co.uk, April 23rd 2009) ‘…a must read for anyone in marketing.' (Admap, January 2011). --This text refers to ...看更多