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![Summary of Blue Ocean Strategy - Kim & Mauborgne. Abstract](https://www.iarticlesnet.com/pub/img/site/s_09.jpeg)
Summary of Blue Ocean Strategy - Kim & Mauborgne. Abstract
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日期:2024-07-12
Rather than competing within the confines of the existing industry or trying to steal customers from rivals (Bloody or Red Ocean Strategy) in the HBR of October 2004 W. Chan Kim and Renée Mauborgne suggest Blue Ocean Strategy: developing uncontested ......看更多