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Untangling Brand Equity, Value, Assets and Health | Chris Grannell | brandchannel.com
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日期：2024-08-05
The notion of “brand equity” has been common currency amongst marketers for several years. And barely a day goes by without marketing, HR and other departments speaking about the “health” or “value” of their brand. In this paper I aim to untangle a number...看更多
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