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Brand Valuation: The financial value of brands | Interbrand | brandchannel.com
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日期：2024-07-10
Part 1: The Case for Brands What is a Brand? Tom Blackett, Interbrand The Financial Value of Brands Jan Lindemann, Interbrand The Social Value of Brands Steve Hilton, Good Business What Makes Brands Great? Chuck Brymer, Interbrand Part 2: Best Practice .....看更多
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