Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice (Hardback) - Routledge

Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice (Hardback) - Routledge

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日期:2024-10-30
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both......看更多