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Framing Effects on Buyers' Subjective Product Evaluations by Kent B. Monroe and Joseph D. Chapman
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日期：2024-08-28
[ to cite ]: Kent B. Monroe and Joseph D. Chapman (1987) ,"Framing Effects on Buyers' Subjective Product Evaluations", in NA - Advances in Consumer Research Volume 14, eds. Melanie Wallendorf and Paul Anderson, Provo, UT : Association for Consumer ......看更多
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