Promotion Framing Effects on Consumers Perceptions of Customized Pricing Fei Lee Weisstein, Universi

Promotion Framing Effects on Consumers Perceptions of Customized Pricing Fei Lee Weisstein, Universi

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日期:2025-09-11
(2006), “Message Framing Effects on Price Discounting, ” Journal of Product & Brand Management, 15 (7), 458-65. Grewal, Dhruv, David M. Hardesty, and Gopalkrishnan R. Iyer ......看更多