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![Think Different: The Ad Campaign that Restored Apple’s Reputation | Low End Mac](https://www.iarticlesnet.com/pub/img/site/s_50.jpeg)
Think Different: The Ad Campaign that Restored Apple’s Reputation | Low End Mac
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日期:2024-07-16
Jobs invited three ad agency reps to present new ideas. Lee Clow, now the creative director for Chiat/Day, was one of them. On 1997.08.03, he presented a new slogan and aesthetic for Apple’s ads: Think Different (perhaps a reference to IBM’s famous THINK ...看更多