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![Beyond paid media: Marketing’s new vocabulary | McKinsey & Company](https://www.iarticlesnet.com/pub/img/site/s_09.jpeg)
Beyond paid media: Marketing’s new vocabulary | McKinsey & Company
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日期:2024-09-02
Paid, owned, earned Paid media include traditional advertising and similar vehicles: a company pays for space or for a third party to promote its products. This market is far from dying; options for marketers are expanding exponentially with the emergence...看更多